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The Entrepreneur Struggle Is Real*

Alex Turner
5 min readOct 31, 2018

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*Caveat: actually, it’s not

Photo by Lauren Mancke on Unsplash

I jumped right into entrepreneurship at the deep end.

But that’s what you have to do, right? Leap, and the net will appear. Even right back at the very beginning, the words of Jen Sincero rang in my ear, reassuring me I’d done the thing I needed to do — that I was a “bad ass” — because I’d jumped before I was ready. Because (and here’s the secret) — you’ll never feel ready.

So there I was. In the deep end from the beginning. House sold, embarking on a new worldwide adventure, launching my online business. Deep in relentless doubt, uneasiness, fear, and the newness of it all — and clinging on to it in that seemingly endless free fall.

For a good long while, what felt like an eternity, that became my new normal, my new comfort zone.

Is this a familiar story? For me it seemed like the rites of passage every entrepreneur must go through. Being scorched by the searing flames of entrepreneur initiation.

All the business books I’d read referred to it in some form or other. All of the personal development ones too.

Trying to understand all of the lessons is a lifetime’s work.

Applying it to business is definitely a commitment.

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Alex Turner
Alex Turner

Written by Alex Turner

Founder, feminist, entrepreneur, coffee + self care

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