Forget quick fixes for your goals — start with these small steps instead.

Photo by Sharon McCutcheon on Unsplash

I don’t know how many times I’ve fallen for marketing ploys, promises, and the answer-to-your-prayers pots of gold. Even though I’m normally quite discerning, there are areas of my life where companies, marketers, or bloggers even, can sneak in and prey on specific concerns or weaknesses or vulnerabilities I have — small or large.

We are but human.

We all have these insecurities, and marketing is all about how that can be manipulated.

Just this week I was told about a leaflet for luxury cars that had been shoved through a friend’s door, with the bright, bold headline: “Make your neighbours jealous.”

Because we all need more of that in the world.

Unfortunately, the use of this tactic has no bounds.

…This one superfood will give you all the energy to do e-v-e-r-y-t-h-i-n-g you’ve ever dreamed of…

…This one tool will solve all your business woes…

…This is the exact set of A-B-C that made me X-Y-Z…

…This diet will help you drop…